Empowering businesses to make informed decisions,
through insightful, creative market, product and stakeholder intelligence and research.
Zebra26 is an evidence led market research and business intelligence consultancy dedicated to understanding behaviours and trends. Our key consultants have over 75 years experience working with medically related businesses. We focus on supporting start up, small-medium pharmaceutical and biotech companies, as well as medical device and equipment companies.
We are committed to working with our customers and are proud to have a track record of being adaptable to our clients needs as they change whilst still providing excellent results through data and customer/ end user experience. We exist to give our clients honest and practical advice based on market data, stakeholder views and experiences. These can be built into a brand/portfolio throughout all stages of development
What do we do?
Listening, thinking, solving, shaping
Understand your needs
throughout the life cycle.
Bespoke methodologies
designed to get to the heart
of the issue.
Data analytics to uncover
a trend
Gather insight through
exploration of the
sub-conscious.
Provide actionable
recommendations to
address your needs.
What do we do?
Listening, thinking, solving, shaping
Understand your needs
throughout the life cycle.
Bespoke methodologies
designed to get to the heart of the issue.
Data analytics to uncover
a trend
Gather insight through
exploration of the
sub-conscious.
Provide actionable
recommendations to address your needs.
We have conducted many different types of projects both small and large, from one market to several.
Here is an outline of some of our offerings:
Commercial Opportunity Assessment
Zebra26’s COA through data & insight, enables our clients to develop, design & deliver compelling new market entrants, indications or life cycle extensions. It is a highly cost effective approach to market sizing, grasping the issues & approaches to, for example, the current disease management, the ‘moving’ competitive landscape, regulatory environment, hurdles, barriers, risks & opportunities and insight required for the commercialization of your asset
Building and maintaining the brand
● We help to answer the key questions that drive any business who need to develop and optimise their brand through development to launch. For example proof of concepts, identification of value propositions, developing and testing your communication strategy of core brand values.
● During the launch phase the main focus is to confirm the optimal positioning platform in terms of the general reactions, appeal, preference, and clarity of the brand and assess any brand awareness prior to launch. We would be looking for global product constants to monitor for post launch tracking and whether anything needs to be implemented to overcome competitor resistance
● Post launch we have developed the Performance Accelerator. This supports companies in maximising the post launch return. Performance Accelerator enables Zebra26 to diagnose problems and surface opportunities to tweak current activities in order to maximize sales on behalf of clients
Harnessing the power of conversation
One of our key areas of focus is engaging with healthcare professionals as well as patients through different medium.
It is vital that companies understand different external perspectives to drive an idea forwards or change direction of a business. This could be in the form of insights to help the business design a product or service that meets their needs or providing a rich understanding of the impact a disease has on for example patient lives so that clinical trials are developed with the appropriate endpoints.
We have developed TouchPoint which enables access to and information exchange with the key stakeholders that characterise your market
What our clients say about us...
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Managing Director / Company Name
Roadmap to success
Minimise risk by understanding all aspects of your market,
product/ service/ device and end user.
Roadmap to success
Minimise risk by understanding all aspects of your market, product and end user.
Market Analysis
• External environment/market
landscaping (established or
emerging)
• Drivers of value and growth
• Potential/size of
opportunity
• External influences
• Key players/competitor
review and assessment
• Market priorities
• Potential roadblocks to success
• Entry criteria, market
access channels,
reimbursement issues
• Market entry and access
hurdles sales growth
Customer Focus
• Decision maker/customer
Identification
• Product/service evaluation
• Unmet need identification
• Value proposition
• Customer/end user experience
Brand Positioning
• Idea generation
• Competitor positioning
• Match USP against need and
competitor
• Communication strategy
Future Direction
• Life cycle management
• New markets/customers
• Implementation solutions
• Go/no-go decision
Contact Us
Please get in touch using the contact form below and a member of the team will get back to you.
