zebra 26zebra 26Enabling growth
through the power
of understanding

SCROLL

Empowering businesses to make informed decisions,

through insightful, creative market, product and stakeholder intelligence and research.

Zebra is an evidence led market research and business intelligence consultancy dedicated to understanding behaviours and trends, thereby creating insight to shape thinking. Our key consultants have over 75 years experience working with medically related businesses such as pharmaceutical, biotech, start ups as well as medical device and equipment companies. This allow us to bring a breadth of knowledge and experience to our projects in delivering results through customer insight and understanding. We are committed to working with our customers and are proud to have a track record of being adaptable to our clients needs as they change whilst still providing excellent results at a highly competitive price. We exist to give our clients honest and practical advice based on stakeholder views and experiences. These can be built into a brand/portfolio throughout all stages of development – ultimately helping to shape the outcome.

What do we do?

Listening, thinking, solving, shaping

life cycle

Understand your needs 
throughout the life cycle.

Bespoke methodologies 
designed to get to the heart
of the issue.

Gather insight through
exploration of the
sub-conscious.

Provide actionable
recommendations to 
address your needs.

What do we do?

Listening, thinking, solving, shaping

lifecycle
bespoke methodologies
exploration of the sub-conscious
actionable recommendations

Understand your needs
throughout the life cycle.

 

Bespoke methodologies 
designed to get to the heart
of the issue.

Gather insight through
exploration of the
sub-conscious.

Provide actionable
recommendations to
address your needs.

Our Services

Commercial Evaluation

We help you to obtain a detailed understanding of the chosen market by undertaking a situational analysis to determine market dynamics, confirm clinical positioning and market segmentation; whether that is for a start up company or those looking to expand into a different therapy area or country.

Brand Maintenance (pre and post launch)

During the launch phase the main focus is to confirm the optimal positioning platform in terms of the general reactions, appeal, preference, and clarity of the brand and assess any brand awareness prior to launch. We would be looking for any global product constants are there for post launch tracking and whether anything need to be implemented to overcome competitor resistance.

Building the brand

We help to answer the key questions that drive any business who need to develop and optimise their brand through development to launch. This could include obtaining initial reactions to target product profiles or proof of concepts, identification of value propositions through to generating, developing and testing your communication strategy of core brand values.

Harnessing the power of the patient

One of our key areas of focus is engaging with patients as they are influential and underpin research and commercial decision making You need to engage with patients at all strategic decision making points not just when the product, service or device is designed and ready to launch.

It is vital that companies understand their perspective to drive an idea forwards or change direction of a business. This could be in the form of insights to help the business design a product or service that meets their needs or providing a rich understanding of the impact a disease has on for example patient lives so that clinical trials are developed with the appropriate endpoints. We help to turn insight into health claims.

What our clients say about us...

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Managing Director / Company Name

Roadmap to success

Minimise risk by understanding all aspects of your market,
product and end user.

Roadmap to success

Minimise risk by understanding all aspects of your market, product and end user.

Situational Analysis

External environment/market
   landscaping (established or
   emerging)
        • Drivers of value and growth
        • Potential/size of  
           opportunity
External influences
        • Key players/competitor  
          review and assessment
        • Market priorities
Potential roadblocks to success
        • Entry criteria, market  
          access channels,  
          reimbursement issues 
Market entry and access
   hurdles
sales growth

Customer Focus

•  Decision maker/customer
    Identification
•  Product/service evaluation
•  Unmet need identification
•  Value proposition 
•  Customer/end user experience

Brand Positioning

•  Idea generation
•  Competitor positioning  
•  Match USP against need and
   competitor
•  Communication strategy

Future Direction

•  Life cycle management
•  New markets/customers 
•  Implementation solutions
•  Go/no-go decision

roadmap to success
innovative
innovative wordcloud

Contact Us

Please get in touch using the contact form below and a member of the team will get back to you.