What to Focus on During the Launch Phase
Zebra is regularly asked about what type of research and intelligence should be explored at different stages of the drug development cycle. We have therefore created a series of posts that look to provide some answers, including those pertaining to the launch phase. The posts in this series will follow the different phases of the […]
How to Develop Brand Values: Preparing for Launch Part 2
Zebra is regularly asked about what type of research and intelligence should be explored at different stages of the drug development cycle. We have therefore created a series of posts that look to provide some answers, including those pertaining to brand values. The posts in this series will follow the different phases of the drug […]
How to Conduct Price Research: Preparing for Launch Part 1
Zebra is regularly asked about what type of research and intelligence should be explored at different stages of the drug development cycle. We have therefore created a series of posts that look to provide some answers, including those pertaining to price research. The posts in this series will follow the different phases of the drug […]
The Power of Patient Research: Concept Testing Part 2
Zebra is regularly asked about what type of research and intelligence should be explored at different stages of the drug development cycle. We have therefore created a series of posts that look to provide some answers, including those pertaining to patient research. The posts in this series will follow the different phases of the drug […]
Why the Market Landscape is Critical: Concept Testing Part 1
Zebra is regularly asked about what type of research and intelligence should be explored at different stages of the drug development cycle. We have therefore created a series of posts that look to provide some answers, including those pertaining to market landscape. The posts in this series will follow the different phases of the drug […]
How to Make the Go/No Go Decision
Zebra is regularly asked about what type of research and intelligence should be explored at different stages of the drug development cycle. We have therefore created a series of posts that look to provide some answers, including those pertaining to the go/no go decision. The posts in this series will follow the different phases of […]
The Key to Early Price Reviews and Understanding the Competitive Landscape
Zebra is regularly asked about what type of research and intelligence should be explored at different stages of the drug development cycle. We have therefore created a series of posts that look to provide some answers, including those pertaining to early price reviews. The posts in this series will follow the different phases of the […]
How to Conduct an Evaluation of Unmet Medical Needs
Zebra is regularly asked about what type of research and intelligence should be explored at different stages of the drug development cycle. We have therefore created a series of posts that look to provide some answers, including those pertaining to unmet medical needs. The posts in this series will follow the different phases of the […]
Segmentation: The #1 Factor of Disease Area Evaluation
Zebra is regularly asked about what type of research and intelligence should be explored at different stages of the drug development cycle. We have therefore created a series of posts that look to provide some answers. The posts in this series will follow the different phases of the drug development process and disease area evaluation. […]
9 Questions for a Killer Preliminary Commercial Evaluation
Zebra is regularly asked about what type of research and intelligence should be explored at different stages in the drug development cycle. Therefore we created a series of posts that look to provide some answers. The posts in this series will follow the different phases of the drug development and commercial evaluation processes. Consequently, we […]
