Brand Maintenance
It is through the consistent delivery of brand benefits, values and experiences that organisations create value for their customers. By truly understanding markets and customers and the drivers to their success, the more growth the business will see.
Post launch brand tracking
It is important to identify awareness prior to launch and monitor key product constants for post launch tracking. Businesses need to continue to clarify the optimal product positioning and brand building that will maximise the product opportunity by measuring the impact of alternative options on propensity to use and likely product uptake.
The areas of focus would be:
- Position testing
- Checking the messages and recommending changes where appropriate
- Monitoring any key impacts on product uptake against measurable parameters
- Assessing compliance by observation of end-user ability to use a device as intended
- Confirmation of key arguments and areas of non-resonance
- Refinement of communication messages where appropriate
Customer experience / end-user journey
Have you defined the customer experience journey with your product / device / service from beginning to end?
Do you know the key brand touch points and opportunities for each of your customer / end-user target groups?
How positive is their experience and have you identified any ‘hotpots’ that need attention or areas where company can add additional value?
In order to keep ahead of the competition businesses need to understand customer needs before, during and after an interaction linked to your product/device/service. Understanding a customer journey will give companies a deeper understanding of addressable customer needs and inform how business can help their customers through the journey. By defining and mapping the customer experiences we are able to identify the areas of opportunity where additional value can be added and then develop the necessary improvements.
What our clients say about us...
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Managing Director / Pellitec
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