Harnessing the power of conversation

Touchpoint

A cost effective suite of offerings designed to validate, direct changes to, & developments of, our clients assets by providing insight to data analytics. Enabling access to and information exchange with, the key stakeholders that characterise your market e.g. KOLs, payers, nurses, pharmacists, laboratory technicians and patients.

Virtual Advisory Boards

Gain insight and advice from world-leading experts to help our clients shape their asset’s as an appealing market offering

Delphi Panels

Gaining ‘real world’ perspectives on our clients’ offerings

Talking Points

Zebra26 employs the most appropriate mechanisms to enhance stakeholder engagement e.g. moderated forums, group discussions to generate, develop ideas & surface additional client opportunities

Harnessing the power of the patient

Why consider a patient perspective?

It is vital that companies understand the patient perspective to drive an idea
forwards or change direction of a business.

From a business perspective

Insights help you to design a product or service that meets their needs and ensures your business has an external rather an internal perspective
Consumer input allows you to evaluate ideas for lifecycle extensions to your business
Uncover why your business is not performing to its maximum potential

From a healthcare perspective

Provide a rich understanding of the impact a disease has on for example patient lives so that clinical trials are developed with the appropriate endpoints. Turning insight into health claims
Help your company explore potential strategies to educate patients via the healthcare professionals thus giving direction on communication tools and media
Give a view on how they seek information for particular complaints/ ailments providing insight into an optimal communication strategy and key touch points

Using patient insights helps develop all elements of your marketing and communication strategy

An emotional and rational user journey has the power to change minds by providing a richer and deeper understanding of a disease and its impact on the patients that suffer from it. Patients employ their own coping strategies and clinical measures of success when dealing with their condition.

We have conducted, for example, ethnography studies for our clients that have enabled them to use these outputs in many different ways that had a positive impact on the brand …

Value proposition development
Creation of brand imagery and vocabulary which resonate with customers
Input into physician and or patient support communication and materials (barriers and drivers)

We specialise in working with the end users of devices/ instruments/ utilities (patients, consumers, professionals) such as delivery systems, respiratory inhalers, hospital beds, prefilled syringes etc… to ensure that each are launched meeting a need

Exploration of an idea (understanding consumer / stakeholder and market needs)
Inspiring concepts for innovation (concept evaluation, preferred concept, concept testing)
Defining the concept (proof of principle)
To Delivery (validation)