Medical Device Development

Navigating medical device development

Working alongside a biotechnician and other key personnel to support
businesses in the development journey

Proof of Principle

•  Situational analysis 
     •  Understanding market trends
     •  Review of competition
     •  Key unmet needs
     •  SWOT
     •  Market access and reimbursement issues and potential
     •  Market size
•  Observational review of competitor products
•  Identification of KOLs/Advocates

Build Prototypes and test

•  Customer voice and initial design inputs via storyboards
•  Early concept review of initial prototypes
•  Minimum attribute identification
•  Unmet needs update
•  Continued review of market targets/stakeholders

Validation Studies

•  Customer input to final design options
•  Cognitive debriefing of instructions pre clinical trial/ testing
•  Concept evaluation and user refinement
•  Initial value proposition messaging

Business Plan

•  Branding and communication: Idea generation,
    message and concept testing, advertising review
•  Value proposition and messaging for different stakeholders
•  Educational & training materials
•  Business assistance:
     •  Distributors/sales reps
     •  Symposium/congress 
     •  Writing and submitting tenders


•  End user experience/real world evidence
•  Customer experience journey from purchase to use
•  Post launch surveillance execution

Our aim is to support businesses wanting to launch into the European market. We are here to support companies through device development, as well as with their launch and sales preparations – whether that be branding and marketing or identifying KOLs to help prepare for wider launch with initial sales (prior to a sales representative).
We have local consultants in each of the EU markets who really understand their market and customers.  They have the ability to reach out to the stakeholders that will drive your business. Utilizing their local knowledge to build an EU launch plan whether it is 
  • To find new partners to enter the European market, and thus market their product in Europe,
  • European and non-European companies who want to grow their business by searching new products to represent and distribute in their own country,
We will aim to understand all your business strengths and specificities before proposing, building and managing the commercial strategy for your business and potential clients. We also have a strong international experience including the knowledge of protocols and regulatory procedures by the country for Europe & North America.  
  • Save time and money by aligning with a successful sales team
  • Translation of your product vision and opportunity into the market and country-specific success
  • Gateway collaboration and training for long term sales and support
  • • Country and Market alignment to regulatory and business expectations
  • Experts each with over 20 years of healthcare independent unbiased experience

Contact us

Please get in touch using the contact form below and a member of the team will get back to you.